WE have an extensive Track Record in War Gaming

In addition to designing bespoke war game workshops that address each client’s unique competitive challenges, we also develop custom case studies to teach the principles of competitive success and the practice of war gaming. These cases allow participants to experience the full playbook of competitive strategy in a structured, hands-on environment.

Over the past decade, we have created and facilitated games across industries and geographies—ranging from pharmaceuticals and healthcare to financial services, technology, energy, and consumer markets. This broad repertoire enables us to draw on deep domain knowledge while tailoring each exercise to the realities of the sector and the specific context of the participants.

Our work extends beyond corporations to leading global business schools, where we have partnered to bring war gaming into the classroom. These academic collaborations have consistently received exceptional feedback, with participants valuing the realism, interactivity, and practical insights gained from the exercises. Faculty have found the methodology to be a powerful complement to traditional strategy teaching, as it brings concepts to life and equips future leaders with tools to think critically about competition and disruption.

Recent Examples of Games Designed and Run:

1. Global Pharma Launch Game – Stress-testing market entry strategies against competitive responses in rare disease and specialty care.

2. Digital Banking Disruption Scenario – Exploring the rise of fintech challengers and the implications for traditional banks.

3. Energy Transition War Game – Evaluating competitive dynamics as incumbents and new entrants invest in renewables and green technologies.

4. Technology Ecosystem Simulation – Anticipating competitor moves in AI, cloud, and platform-based business models.

5. Consumer Market Growth Game – Identifying pathways for expansion in highly competitive retail and FMCG sectors.