A Proven Track Record in War Gaming
Shaping high-stakes decisions for global companies through strategy rehearsal, competitive insight, and clear, aligned action
Trusted Across Industries.
War games designed across markets, geographies, and competitive landscapes
Over the past decade, we have created and facilitated more than 240 corporate war games across industries and geographies—ranging from pharmaceuticals and healthcare to financial services, technology, energy, and consumer markets. This broad repertoire enables us to draw on deep domain knowledge while tailoring each exercise to the realities of the sector and the specific context of the participants.
Bespoke Workshops & Case-Based Learning.
Custom workshops and case simulations built around your real competitive challenges
In addition to designing bespoke war game workshops that address each client’s unique competitive challenges, we also develop custom case studies to teach the principles of competitive success and the practice of war gaming. Drawing on more than 62 academic war games delivered at leading business schools, these cases give participants a structured, hands-on way to experience the full playbook of competitive strategy.
Games
Academic Partnerships.
A methodology trusted by leading business schools and future industry leaders
Our work extends beyond corporations to leading global business schools, where we have partnered to bring war gaming into the classroom. These academic collaborations have consistently received exceptional feedback, with participants valuing the realism, interactivity, and practical insights gained from the exercises. Faculty have found the methodology to be a powerful complement to traditional strategy teaching, as it brings concepts to life and equips future leaders with tools to think critically about competition and disruption.
Recent Examples of Games Designed and Run.
A selection of war games tailored to complex strategy questions across industries.
Global Pharma
Launch Game
Stress-testing market entry strategies against competitive responses in rare disease and specialty care.
Digital Banking Disruption
Scenario
Exploring the rise of fintech challengers and the implications for traditional banks.
Energy Transition
War Game
Evaluating competitive dynamics as incumbents and new entrants invest in renewables and green technologies.
Technology
Ecosystem Simulation
Anticipating competitor moves in AI, cloud, and platform-based business models.
Consumer Market Growth
Game
Identifying pathways for expansion in highly competitive retail and FMCG sectors.
